Website Stat Malfunctions: Why Your Website Success (or Failure) May Be Fiction
In my last blog post, I told a story about an executive who misinterpreted the statistics on his home page bounce rate. He thought the bounce rate was 70 percent, when in fact the real home page bounce...
View ArticleThe Problem With Long-Scroll, Single Page Websites
A big trend these days in website design is to have a single, long-scroll web page that contains different content sections (e.g. Who We Are, What We Do, Our Products, Contact Us). The site visitor can...
View ArticleSEO Experts Say Most Direct Website Traffic Is Really SEO Traffic
In the past, we’ve talked about the many challenges related to interpreting the results of Google Analytics data. A new analysis conducted by the folks at Groupon throws another curve ball into the...
View ArticleSample Digital Marketing and PR Training Materials
One of the beautiful things about having a strong digital agency within our amazing Chicago PR firm is that we’ve got a wide array of tools to throw at any business challenge our clients are facing. At...
View ArticleYou Don’t Have Enough Marketing Content
In this new era of digital marketing, most companies are finding that they don’t have enough content to get the job done. Before digital marketing hit the scene, the norm for most marketing departments...
View ArticleLead Gen Consulting Firm’s Needs Assessment Questionnaire
As a lead gen agency, there’s a ton of background information that we need to gather before we can write a proposal for you. That’s because until we’re sure what’s broken, we can’t tell you what needs...
View ArticlePart Number SEO Tips: A Checklist for Success
If you are a manufacturer, distributor or reseller, there’s a good chance that a big percentage of your customers buy based on manufacturer part number. They Google the part number and they buy from...
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Measuring Long-Tail SEO Traffic
When measuring a site’s long-tail traffic, you’re interested in getting answers to questions like these: How much of my site’s SEO traffic comes from phrases that are five words or more in length? How...
View ArticleSeven Questions to Ask Before You Throw Money at Twitter Ads
For many marketers, it’s very tempting to start throwing money at social media advertising and start a Twitter advertising campaign. Indeed, in our capacity as a top-tier marketing agency that helps...
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One Big Risk When Running LinkedIn Sponsored Posts
I’m a huge fan of LinkedIn sponsored posts. In fact, our Walker Sands and Walker Sands Digital book of business helping B2B companies with LinkedIn sponsored posts is on a serious uptick, with more and...
View ArticleHow Our Agency Thinks About Digital Marketing
When I think about how Walker Sands approaches our digital marketing services, I remember the Three Stonemasons story. Maybe you know the story. It goes like this. One day, back in the middle ages,...
View ArticleHelpful Tips When Buying a Domain for a Digital Marketing Initiative
We’ve built some great marketing microsites for clients over the years, and one of the more recent ones is the I’m An Engineer site we built for Newark Element14. Check it out! In these situations,...
View ArticleAttributes of a Great Digital Marketing Consultant
If you aspire to be a great digital marketing consultant, I know already that you have ambition, which, as it turns out, is one of the key characteristics for becoming a great digital marketing...
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How to Get SEO Inbound Links By Helping People
This is a quick blog post that shows a simple technique for getting SEO inbound links by helping people out. If you are new to SEO, links to your site are very important because part of Google’s...
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SEO Tips: Mining Competitive Pages for Keyword Insights
I’ve personally been going to Pubcon and other SEO conferences for years, and as a leading Chicago SEO agency, we send our SEO consultants to these shows on a regularly basis. Recently, we’ve sent five...
View ArticleHow to Think About SEO and Content Marketing ROI
At a recent SEO conference I attended, a marketer started his presentation by confessing that his firm had published over 1,600 articles in six years as part of an SEO program but that more than half...
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Enterprise Solution for Employees Sharing Content on Social Media
Looking for good enterprise tools for sharing social content? Many organizations would love it if they could better mobilize their employees to promote company content marketing assets, blog posts, PR...
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Control Group Problems for Online Conversion A/B and Bayesian Testing
Control groups are tricky. And, in related news, new research from Orbitz shows that telepathy is not an effective marketing tool. As a digital marketing firm, we are often tasked with improving...
View ArticleSalvaging Content from an Old Blog
This is an article about what to do with that old, cobweb-filled corporate blog of yours. You know what I’m talking about — those archaic and now mostly useless posts dating back to 2011 (or even...
View ArticleA Primer on Predictive Marketing for the Chief Sales Officer
Here’s a marketing prediction I can make with a high level of certainty. True of false — as a Chief Sales Officer (CSO), do you need more leads and/or better leads? In the countless meetings and calls...
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